Privacy

1. MEDIALAAN PRIVACY STATEMENT (products and intention)

Last update: November 2017 

MEDIALAAN-Group products

MEDIALAAN-Group offers services of entertainment, information, recordings, events and charity, regardless of the platform (for example television, websites, applications), whereby we make our content available to you in the most personalized way possible, for your entertainment or relaxation or to increase your participation (hereinafter “Services”). The Services include personalized content and advertising (including minimal repetition of the same advertisements), as well as sharing data within De Groep as described in the Privacy Statement. In this way we want to get to know you better within the entities of De Groep, for example, and to tailor the Services you have chosen to your personal preferences.
When referring to our “content”, we mean all text, visual and audio content, program data, advertising, brands, logos, names and other content we make available to you, whether interactive (e.g. voting, games, ...) or otherwise. Our content may also sometimes contain content that is owned and controlled by third parties, but which we are allowed to make available to you.
These Services can be found in the brands below:
VTM, Q2, Vitaya, Caz, VTMKids, Q-Music, Joe, Stievie.

In addition, MEDIALAAN-Group also offers telecommunication Services (“telco”), whereby we give you access to some of our products, deals and promotions in the most personalized way possible, and thus allow you to be part of our community.
These Services can be found in the brands below:
Mobile Vikings and Jim Mobile.

Profiling and personalization are part of our Services. For more information on profiling by De Groep and the consequences this may have for you, click here.

To continue reading the Privacy and Cookie Statement, click here.

MEDIALAAN/DE PERSGROEP declaration of intent

As De Groep we take the privacy rights and expectations of our readers, viewers, listeners, surfers, callers and customers to heart. This means that we act in accordance with the privacy legislation. For example, in this Privacy and Cookie Statement we try our best to explain to you in clear and plain language (as well as with icons) i) what personal information we collect, ii) for which purposes we use that information and iii) what your rights are in this context. The user and his trust are central to us. That is why, within De Groep, we strive to consider your rights regarding the processing of your personal information in accordance with the privacy legislation, and to put you in the driver's seat.
To facilitate reading and to keep an overview, we have divided this privacy statement into 3 information layers. On the left you’ll find the different topics, which you can also consult separately. The declaration regarding cookies can be found in a separate document.
We hope that you will enjoy the services of De Groep!

This Privacy and Cookie Statement applies to all Services offered by entities of the MEDIALAAN-Group. We advise you to read this Privacy and Cookie Statement thoroughly.

2. Privacy Statement

> Introduction

As MEDIALAAN Group and DPP Group (together “Groep”, as further explained under point 2. below: “De Groep”) we find it important to offer nice programs, songs, clips and so much more anywhere and anytime. In addition, we think it is just as important to develop a service tailored to your needs. An experience during which you are in the driver's seat. This Privacy and Cookie Statement applies to all Services offered by MEDIALAAN Group and describes which personal information we process and how it is used.

> De Groep

The Belgian corporate group within De Persgroep NV, with registered office at Brusselsesteenweg 347, 1730 Asse, company number 0440.653.281 (“De Groep”) consists of the following companies:
* MEDIALAAN NV, with registered office at Medialaan 1, 1800 Vilvoorde, company number 0432.306.234, Tel.: 02/255.32.11, E-mail: privacy@medialaan.be.
* UNLEASHED NV, with registered office at Kempische Steenweg 309 / 1, 3500 Hasselt, company number: 0886.946.917, Tel.: +32 11 717 434, E-mail: privacy@mobilevikings.com or privacy@jimmobile.be
* Stievie NV, with registered office at Medialaan 1, 1800 Vilvoorde, company number 0536.453.550, Tel.: 02/255.32.11, E-mail: privacy@medialaan.be;
* JOEFM NV, with registered office at Medialaan 1, 1800 Vilvoorde, company number 0469.992.615, Tel.: 02/255.32.11, E-mail: privacy@medialaan.be;
* TvBastards NV, with registered office at Familielaan 7, 3190 Boortmeerbeek, company number 0445.055.103, Tel.: 02/255.32.11, E-mail: privacy@medialaan.be;
* Bites Europe NV, with registered office at Medialaan 1, 1800 Vilvoorde, company number 0466.252.967, Tel.: 02/255.32.11, E-mail: privacy@medialaan.be;
* Morfeus NV, with registered office at Medialaan 1, 1800 Vilvoorde, company number 0679.994.942 (Joint venture with De Persgroep Publishing NV), Tel.: 02/255.32.11, E-mail: privacy@medialaan.be.
= MEDIALAAN Group; and
* De Persgroep Publishing NV, with registered office at Brusselsesteenweg 347, 1730 Asse, company number 0403.506.340, Tel. +32 2 454 22 11, privacy@persgroep.be;
= De Persgroep Publishing (DPP) Group.
Your personal information will be processed by the relevant MEDIALAAN-Group entity (the “processing entity”) of which you use the Services or come into contact with (hereinafter “MEDIALAAN”).
As further explained below, MEDIALAAN collects information about you when you register for the Services through your MEDIALAAN account, when you consequently use the Services and at every point of contact between MEDIALAAN and the User. We encourage you to read this Privacy and Cookie Statement thoroughly.

> The Services

MEDIALAAN-Group offers services of entertainment, information, recordings, events and charity, regardless of the platform (for example television, websites, applications), whereby we make our content available to you in the most personalized way possible, for your entertainment or relaxation or to increase your participation (“Services”). The Services include personalized content and advertising (including minimal repetition of the same advertisements), as well as sharing data within De Groep as described in the Privacy Statement. In this way we want to get to know you better within the entities of De Groep, for example, and to tailor the Services you have chosen to your personal preferences.
When referring to our “content”, we mean all text, visual and audio content, program data, advertising, brands, logos, names and other content we make available to you, whether interactive (e.g. voting, games, ...) or otherwise. Our content may also sometimes contain content that is owned and controlled by third parties, but which we are allowed to make available to you.
These Services can be found in the brands below:
VTM, Q2, Vitaya, Caz, VTMKids, Q-Music, Joe, Stievie.

In addition, MEDIALAAN-Group also offers telecommunication Services (“telco”), whereby we give you access to certain of our products, deals and promotions in the most personalized way possible, and thus allow you to be part of our community.
These Services can be found in the brands below:
Mobile Vikings and Jim Mobile.

> Medialaan account

To fully enjoy the sites or apps of our brands, you can create a MEDIALAAN account.
This will allow you to log onto the following brands:
 
The following brands are part of the Medialaan Group (as explained in point 2 above: “De Groep”)

> Limited privacy statement and contact details

MEDIALAAN collects the following personal information:
* (Basic) personal data
* Payment details
* Information from contact
* Information/reactions from users
* Information from apps
* Use of the Service

MEDIALAAN collects your personal information for the following purposes:

Provision of servicesPersonalization & interactionImprovement of Services
* Direct Marketing
* Protection of interests
* Billing
* Sharing within De Groep
* Customer management
* Legal obligation                                

You have the following rights regarding the use of your personal information:
* Right to information;
* Right to access;
* Right to correct;
* Right to erase;
* Right to limit;
* Right to object;
* Right to transferability;
* The right to withdraw your consent;
* Right to file a complaint.

If you have a question about the Services or about this Privacy and Cookie Statement, you can contact MEDIALAAN in the following way:
* By mail: MEDIALAAN NV, Medialaan 1, 1800 Vilvoorde
* By e-mail, for general questions: info@vtm.be; for questions regarding privacy: privacy@medialaan.be.
* Our Data Protection Officer can be contacted through the DPO Office of De Groep at e-mail address privacy@medialaan.be, on phone number 02/255.32.11 or by mail to the attention of the DPO Office of De Groep, Medialaan 1, 1800 Vilvoorde.

For more information about how we use your personal information, what your rights are and how you can contact us, continue reading the Privacy Statement.
For more information about which cookies we collect, for what purposes and how you can manage them, read the Cookie Statement.

> Which type of personal information do we collect?

1) Basic data and other personal data

MEDIALAAN stores your name, first name, address, e-mail address, date of birth, postal code and gender (hereafter “Basic data”) and other personal data you enter when you register for a MEDIALAAN account, a promotional campaign, a competition,... During the registration procedure, it is indicated whether the requested information is mandatory or not. Where Basic data is mandatory, you cannot complete the registration process if you do not provide the requested information.

2) Payment details

If a payment must take place, MEDIALAAN - through the party that manages payments on its behalf - stores information about (the method of) invoicing and payment for the Service (for example credit card details or bank details in case of authorization for direct debit).

3) Information about your use of the Services

We collect data that we receive when you use our Services. For example: which programs you view, the pages you visit, the functions you use, the quality of the videos you watch,... MEDIALAAN may also collect more general information such as IP range, type of OS, browser type, language, referrer, ...

4) Information about the MEDIALAAN app(s)

When using MEDIALAAN app(s) on a mobile device, the unique identification code of that device may be recorded. MEDIALAAN may also record the type of device used or the version of the operating system used. Information about the location: MEDIALAAN may record how and where the app is used and where it was downloaded.

5) Information about reactions to e-mails

If MEDIALAAN sends you e-mails, information may be collected about how you respond to such e-mails, for example the number of times the e-mail is opened or the number of times the links in the e-mail are clicked. This is, for example, to see to what extent the message is considered relevant and to adapt our Service accordingly.

6) Information as a result of contact with you

For example when you ask a question via e-mail or contact us in any other way, e.g. through our viewer's line.

7) Information that is posted by users themselves

MEDIALAAN can use the information or reactions you post on websites.
Some personal information is collected through cookies. For more information about cookies (which cookies we use, for what purposes and how you can manage them), read our Cookie Statement.

> Why do we collect personal information?

1) Because it is necessary in order to execute the agreement between us

Processing this information is necessary for the execution of the agreement. If you do not agree with this, we are unfortunately unable to provide the Service to you:
* Setup and maintenance (including solving problems proactively) of the Service
* Use of personal data for billing purposes
* Personalization, contact and interaction with you through the Service of your choice based on the personal information and the use you make of the Services, including location data insofar as this falls within the scope of the Service. MEDIALAAN strives to make the Services that it offers as relevant as possible for you. As such, MEDIALAAN keeps a profile based on the use you make of the Services, including the programs you request, in order to get an idea of your probable interests. Based on these interests, MEDIALAAN can adjust the advertisements, content and experience for different groups of users. For example, as a user you can be included in a certain category, such as 'women in the age group 18 to 25, interested in cooking'. This group will see other content recommendations and advertisements than, for example, the category 'man, age group 30 to 45 years, interested in current affairs'.

If you choose one of our Services, we will share your personal information with the companies of De Groep, for all purposes of MEDIALAAN as described here. In this case, when referring to “Services” we also include all services and products of these companies. In this case, we require these companies to comply with this statement. For example, your personal information will be used to get to know you better within the companies of De Groep and to personalize the Services you have chosen.

* To answer any questions regarding support or information related to MEDIALAAN or the Services;

* For other purposes insofar as is strictly necessary to provide the Service.

2) On the basis of our own legitimate interest as a company

Certain use of your personal information by MEDIALAAN is essential to our legitimate interest, as a company within De Groep, to strengthen the personalized offer and more generally De Groep as a whole. In this respect, we process your personal information for the following purposes:
* For customer management;
* To get to know you better with regard to the services of De Groep;
* To gain a better understanding of the Services we offer (e.g. using analytical tools that record the technical characteristics of the videos or commercials you watch and of the technical issues or requests, on an individual level, or that record the viewing experience for videos and commercials), to improve them and identify general trends;
* To improve the Services of other companies within De Groep and to identify general trends;
* To personalize the Services you have chosen based on the non-mandatory personal information you have provided other than your use of the Service;
* To keep you informed of advertising related to own similar products and Services by MEDIALAAN, or for example to let you know when you need to take action to keep your account active;
* On your profile page you can indicate for which MEDIALAAN brands you do (not) want to receive these messages;
* To prevent and detect misuse or fraud and to improve security;
* To protect the rights and property of MEDIALAAN, including the enforcement of our privacy and cookie statement as well as our terms of use.

3) On the basis of a legal obligation

In certain circumstances, MEDIALAAN is legally obliged to process certain data, e.g. with regard to the preparation and storage of invoices.

4) Only with your explicit consent

* The transfer and own commercial use of your data by third entities outside De Groep;
* To be kept informed of advertising with regard to non-similar products and Services by Medialaan or products and services offered by other companies within De Groep or by third parties. On your profile page you can indicate for which MEDIALAAN brands you want to receive these messages.
* Use of location data to send you push notifications.

> With whom do we potentially share this personal information?

1) With entities that are linked to and/or associated with MEDIALAAN

We may share your personal information with the companies within De Groep, including:
- Entities of the MEDIALAAN-Group, as described above with accompanying contact details.
- Entities of the DPP-Group, as described above with accompanying contact details.
And this for all purposes of MEDIALAAN as described above, in which case references to “Services” also include all services and products of companies within De Groep. In this case, we require these companies to comply with this statement. For example, your personal information will be used to get to know you better within the De Groep entities and to personalize the Services you have chosen.

2) With suppliers

We rely on other companies, intermediaries or service providers (“Suppliers”) to perform certain services on our behalf or to assist us in providing Services to you. For example, we use Suppliers to provide marketing, communication, infrastructure and IT services, to personalize and optimize our service, to process credit card transactions and to limit fraud in credit card transactions or other payment methods, to provide customer service, for debt collection, to analyze and improve data (including data about user interactions with our Services), to process and manage user surveys, and to monitor our activities for example in the context of an audit. It is possible that these Suppliers be granted access to your personal data or other information when providing such services. If you wish to receive more information about this, please contact the DPO Office.

3) Business transfers

We reserve the right to transfer data, including personal information, in connection with any reorganization, restructuring, merger, sale or any other transfer of assets, provided that the receiving party agrees to process your personal information in accordance with our Privacy and Cookie Statement.

4) Others that have access to your MEDIALAAN account

If you share your MEDIALAAN account with others or grant them access to your account in any other way, they will be able to see your details, including personal details in certain cases, such as your watch history, ratings, reviews and account details.

5) Advertisers

Furthermore, we may share certain data with our partners, such as advertisers. We may, for example, communicate these data to them in order to provide them information about the general use of the Services.

6) Sharing on or through social media and social plug-ins

Functions for social networking sites: With our functions for social networking sites you can share information, such as which programs you watch and which programs you recommend.
In addition to our social functions, MEDIALAAN Group may include social plug-ins on certain locations on our site, including the plug-ins offered by Facebook, Twitter, Pinterest, Instagram and Google+, so that you can share information on these platforms. Because these plug-ins are executed by the social networks themselves, their terms of use and their privacy statement apply.
By logging onto our Services via social networking sites, you share certain information with these third parties.

Beyond this, MEDIALAAN Group will not pass on your details to other third parties without your prior consent, unless obliged to do so on the basis of a statutory provision or a judicial decision.

> International transfer of personal information

MEDIALAAN passes on certain data to entities in countries outside the European Economic Area. In such cases, MEDIALAAN undertakes to only appoint processing entities and processors who, in accordance with the applicable privacy legislation, provide sufficient guarantees regarding the security and protection of personal information (to countries for which an adequacy decision exists or to entities that have signed the standard clauses of the European Commission or who have joined the Privacy Shield program in the US, where relevant). If you wish to receive more information about this, please contact the DPO-Office.

> Protection of personal information

We attach importance to the security of your personal information. We therefore use various security technologies and procedures to adequately protect your personal information from unauthorized access, use or disclosure. For example, the personal information that you share with us, is stored on computer systems that have limited access and are housed in secure buildings.
It is your responsibility to maintain the secrecy of the password used to protect your accounts and personal information. If you share a computer with others, you must log out before you leave the Service, to protect access to your data from access by subsequent users.

> Storage period

We will keep your records for the duration that is necessary for the purposes included in this Privacy Statement.

> How do we collect personal information?

1) Information that you communicate to us.

In order to use certain Services, you will need to create a MEDIALAAN account. When creating a MEDIALAAN account, you will be asked to provide the Basic data. If you sign up for a special campaign, promotion or competition, for example, you will also be asked to provide certain information. In addition, we will collect data if you contact us, for example if you send an e-mail with questions about our Services or if MEDIALAAN gives you the opportunity to write certain reviews or assessments or if you give us information in any other way when using our Services.

2) Data we collect based on your use of the Service.

We collect information about how you use our Services, as well as information about your computer or other devices that you use to access our Services. This allows us to gear our Services to your needs and interests. MEDIALAAN also uses cookies to collect data about the use of the Services. For more information about which cookies we collect, for what purposes and how you can manage them, read the Cookie Statement.

3) Information we obtain from third parties.

When you create a MEDIALAAN account, you have the option to log in via your account from a social networking site. This allows us to retrieve data via your profile (this information may include: your profile picture, your list of friends, your use of the social network site, your public data, your e-mail address) on that social networking site for your MEDIALAAN account. If you use the social networking features that are available on our websites, MEDIALAAN may receive certain information from the relevant social network, in particular data that you publicly share via the social network site. We may also supplement the information we collect with information from MEDIALAAN's commercial partners, both from online and offline data providers. We may use this information for purposes consistent with this Privacy Statement in favor of a personalized Service.

> What are your rights?

We think it is important that you can view your programs wherever and whenever you want, but we find it just as important to work on a Service that suits your needs. An experience during which you are in the driver's seat.
Easily change and manage your data
As soon as you register with MEDIALAAN, you can easily and conveniently manage your profile. For example, we advise you to regularly check whether your personal information is still correct and if necessary change them yourself at any time.

On your profile page, you can also indicate your preferences and manage them yourself.
Your choices regarding electronic mail about news, campaigns and promotions by MEDIALAAN
We are not only curious about your favorite genres and interests, but we also want to let you decide for which of our brands you would like to receive news and promotions. You can easily manage this on your profile page.
Your MEDIALAAN account
As explained above, you have the possibility to create a MEDIALAAN account. To use certain services, it will even be required to have a MEDIALAAN account.

If you have already created a MEDIALAAN account on the websites of one of our brands and you register on one of the other websites of MEDIALAAN, you will be asked whether the same MEDIALAAN account can be used for this website. With this we want to make life easier for you.

However, you do not have to wait that long to already be logged in automatically with your account for one of the other MEDIALAAN brands. On your profile page you will be able to indicate for which of the brands the MEDIALAAN account can be used to log in automatically.
You have the following rights with regard to the processing of your personal information:
MEDIALAAN is happy to inform you about your rights in the context of our use of your personal information.

* Right to access:

You have the right to receive information about whether or not any personal information about you is being processed, and where this is the case to gain access to that information.

* Right to correct:

You have the right to have incomplete, incorrect, inappropriate or out-of-date personal information deleted or corrected. If you believe that information we hold about you is incomplete, inaccurate, inappropriate or out-of-date, please let us know. You will be able to change certain details yourself on your profile page. For other matters, you will find our contact information at the top of this document. We will then adjust or delete this information as necessary, within the statutory deadlines.

* Right to erase:

In certain cases, you have the right to have your personal information erased. This is the case, for example, if the use of your personal information is based on consent and you have withdrawn your consent, if this data has to be deleted due to a legal obligation, if the data has been wrongly processed, or if the provision of services by the information society (for example when making videos available on the website of VTMKZoom) to children is based on permission.

* Right to limit:

In certain cases, you have the right to limit the processing of your personal information. For example:
- if, according to you, the personal information is incorrect and this during the period that we need to check the correctness of this personal information;
   - if the processing is unlawful but you do not want the data to be erased;
- if you believe that our legitimate interest is unfounded, during the period that is necessary to verify the consideration.

In such case, your personal information will be retained, but will only be used by MEDIALAAN in limited cases (after your permission, as necessary for our legal defense,...).

* Right to object:                              

In certain cases, you have the right to object to the processing of your personal information on the basis of your specific situation, for example:
- if the processing is based on our legitimate interest;
- in the case of profiling on the basis of non-mandatory personal information other than your use of the Service, or
- in the case of direct marketing (including profiling for this purpose).

* Right to transferability:

In certain cases, you have the right to obtain the personal information you have provided to MEDIALAAN yourself, in a structured, current and machine-readable form, and to transfer this to another processing entity.

* Insofar as the processing is based on permission, the right to withdraw your consent at any time.

* Right to file a complaint with the Data Protection Authority.

> Minors

The processing of personal information of minors who have not yet reached the minimum age for valid consent in this respect (as determined by national law) is subject to the intervention of the parent(s) or legal guardian(s). The parent(s) or legal guardian(s) of the user who has not yet reached this age, should read this Privacy and Cookie Statement in the interest of this user and accept the MEDIALAAN Terms of use, and will exercise their rights as a party involved on behalf of this user. In order to make this happen, MEDIALAAN will ask for the permission of a parent(s) or legal guardian via e-mail. In the e-mail, we will explain which information we collect, how we intend to use it and how the parent(s) or legal guardian can give consent. If we do not receive the consent of the parent or the legal guardian within a reasonable period of time, we will remove the contact details of the parent or legal guardian and any other personal information about the minor that was collected in order to be able to contact the parent or guardian.
Minors over the age of 16 can register for a MEDIALAAN account without the consent of a parent or legal guardian. Nevertheless, in that case we advise you to involve the parents or the legal guardian in reading and approving this Privacy and Cookie Statement.
MEDIALAAN advises parents and legal guardians to supervise the use that a minor makes of the Services and to make these minors aware of the processing of their personal information on the basis of this Privacy and Cookie Statement.

> Changes to the Privacy and Cookie Statement

We will occasionally update this Privacy Statement, for example in the context of changes to our Services. When we publish changes to the Privacy and Cookie Statement, we change the date of the “last update” at the top of the document and we will also inform you on what has been changed. In the event of significant changes to the Privacy and Cookie Statement or in the way we use your personal information, we will notify you by posting a notice on the changes before they take effect or by sending you a notification via e-mail.