Nora Vanderschrick: “I always ask myself: ‘Am I telling something new?’”
Branded content works - that is what numerous studies have already shown. The impact on matters such as brand awareness and persuasion is evident. MEDIALAAN - de Persgroep Advertising also believes in the power of branded content. They even created a separate cell for it. Since the advertisement managements were merged, they have more brands than ever at their disposal. What is their vision, how do they make the difference and what will the future bring? We fired these questions at Nora Vanderschrick, Head of Strategy & Creative.